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To qualify for support under this scheme, businesses must be classified as small or medium enterprises (SMEs) and be located within Norfolk and Suffolk county council areas. Certain costs are excluded from funding, including vehicles, premises-related expenses (e.g., purchase or modifications), websites, digital support, and costs for meeting statutory obligations. Additionally, the scheme does not cover energy efficiency projects like solar panels or EV chargers, routine operational costs (such as marketing, wages, or stock purchases), or VAT unless non-recoverable. Costs incurred before receiving the grant, items not essential to the proposed work, or the routine replacement of consumables (e.g., IT upgrades) are also ineligible. Furthermore, travel, accommodation, and subsistence costs are not supported, nor are projects funded by other grants. Finally, businesses must commit to retaining any supported assets or premises for at least three years after receiving the grant.